Tip o’ the Week #73 – Using Bing Maps in London

clip_image001Here’s a quick but useful tip for Bing Maps (did you know, by the way, that you can jump straight to the maps by entering www.bingmaps.com as the URL? Or if you’ve super-efficient, just type bingmaps into the address bar on IE, and press CTRL+ENTER and it will do the rest for you).

If you’re visiting London and your default language for Bing maps is UK English (you’ll see in the top right if it says “United Kingdom”), then when you view any Greater London location, your default view is the A-Z Maps – one familiar to every Londoner.

The A-Z view shows entrances to Tube stations, and if you click on the regular Tube icon, it will also tell you what line services that station, and displays an overlay of the tube network in the classic colours, but in a way you’ve probably never seen before (ie real geographical distances between stations rather than the well-known Tube map). Zoom out a little and the overlay stays in place, but the relatively cluttered A-Z view is replaced with Bing’s standard maps view.

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So what? Well, it lets you see just how close some stations are to each other, that it might be quicker to walk than to go about changing trains… and it also showcases how much better Bing Maps is than Google Maps…

If you have a customer or partner who’s London based, and who uses Google Maps on their website, show this to them and see if you can’t persuade them to switch… Then show them the Birds Eye view and see if that seals it!

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